Porcelanosa - Materials made from nature
Porcelanosa is a company that creates building materials from natural sources. Stone, wood, glass or metal are the main ingredients for their recipes.
We have teamed up with Tigrelab, a new tech & audiovisual studio from Barcelona, to create the motion ident of an annual event hosted by Porcelanosa.
The main concept was that the materials used by Porcelanosa come from the nature.
From there, we have created a visual story that showed the base materials used by the company coming back to their natural state. From human to nature.
Creative concept: Tigrelab (Spain)
Art Direction: Tigrelab (Spain)
3D Design: Hitabarity 3D / Daniel Gómez / Gerard Estalella
Animation: Hitabarity 3D / Daniel Gómez / Gerard Estalella
Composition & Post FX: Tigrelab / Daniel Gómez