Do you think that it is possible to analyse, comprehend and use the data extracted from your walking way to personalize and create the best shoe for you?
HP absolutely does. And they have created a brand around that idea: HP Fitstation.
We collaborated with Tigrelab and Firma to create the new video presentation for the launching of HP Fitstation at the ISPO Munich 2019.
We also have created a series of styleframes, digital & print ready to expand the graphic experience of HP Fitstation.
In every project, the most essential part of the process is the Research & Development stage.
This is the space where we can explore, experiment and create the base of what the project will be.
Lighting, shapes, materials composition…
Welcome to our lab.
Coming back to reality
The graphic material that we created was showed at the HP Fitstation stand at the IPSO Munich 2019.
Colors, movement, composition and data mixed up to create a unique brand identity.
Client: HP Fitstation
Creative concept: Firma (Spain)
Art Direction: Tigrelab (Spain)
3D Design: Hitabarity 3D
Animation: Hitabarity 3D
Composition & Post FX: Borja Aguado