Hitabarity 3D - Freelance 3D Designer
3D design and animation from Barcelona.
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HP Fitstation

 
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HP Fitstation

Do you think that it is possible to analyse, comprehend and use the data extracted from your walking way to personalize and create the best shoe for you?
HP absolutely does. And they have created a brand around that idea: HP Fitstation.

We collaborated with
Tigrelab and Firma to create the new video presentation for the launching of HP Fitstation at the ISPO Munich 2019.

 
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Styleframes

We also have created a series of styleframes, digital & print ready to expand the graphic experience of HP Fitstation.

 
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Steps_1.png
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Steps_3.jpg
02_DATA_01_Blue_Gree_04_No_Movement_STYLEFRAME.png
10_Particle Explotion DETAIL2.jpg
04_DATA_B_01_PURPLE_CHAIN.jpg
04_DATA_C_01_RED_WAVE_V2 (00000).jpg
18_Particle_Sphere_Scanner_3.jpg
PYRAMID FAR CC.jpg
04_DATA_D_03_PYRAMID_LAST PARTICLE.jpg
Foot reflection 2.2.jpg
Foot reflection 2.jpg
Foot reflection 4.1.jpg
 

R&D

In every project, the most essential part of the process is the Research & Development stage.
This is the space where we can explore, experiment and create the base of what the project will be.
Lighting, shapes, materials composition…
Welcome to our lab.

 
Visual Treatment 1CC.jpg
Visual Treatment 3 CC.jpg
Visual Treatment 2 CC.jpg
MATERIAL 4.3 NEW static.jpg
MATERIAL 1 NEW static.jpg
MATERIAL 3.7 NEW static.jpg
Foot-left.gif
Foot-right.gif
Footstep-quick.gif
Motion-TEST-2.gif
Explosion.gif
Purple-Chain.gif
Refl-blue.gif
Column-Building.gif
Surface.png
MATERIAL 1 si MICROFIBRAS.png
MATERIAL 3 si.png
MATERIAL 3 NEW static.jpg
MATERIAL 7.jpg
MATERIAL WHITE CC.jpg
MATERIAL 5 si.png
SOLE TEST 1.jpg
SOLE TEST 2.jpg
 

Coming back to reality

The graphic material that we created was showed at the HP Fitstation stand at the IPSO Munich 2019.
Colors, movement, composition and data mixed up to create a unique brand identity.

 
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Client: HP Fitstation
Creative concept: Firma (Spain)
Art Direction: Tigrelab (Spain)
3D Design: Hitabarity 3D
Animation: Hitabarity 3D
Composition & Post FX: Borja Aguado