Sensibar - Brand Ident
Sensibar is a branding studio from Stockholm (Sweden). And they work with all the senses.
Sensibar reached me with a clear briefing: They wanted a piece that describes how they understand branding, and how they work.
And Sensibar work with the senses.
The creative process let us find a main concept for the campaign: It only makes sense when you feel it.
This concept describes that, for any brand, the key is just to make feel, to communicate. And we will achieve that by using the senses.
From here, we created a series of 3D animations and images for each sense: Hearing, Touch, Taste, Sight and Smell.
These pieces show how the senses made us feel, how they behave and how we can experiment with them. Because senses have the power to change things.
Client: Sensibar (Sweden)
Art Direction: Hitabarity 3D
Animation: Hitabarity 3D
Sound Design: Jakob Redtzer & Peter Boström