Oreo Taste

Tasting Every Detail

The taste of Oreo is unique, and the objective of this campaign was to create a collection of visual moments that highlight this sensory experience in every detail. Collaborating with Trizz Studio, we produced six pieces combining CGI, animation, live action, and photogrammetry to build an immersive collection of visuals full of texture and dynamism.

Roles: Creative Direction, Live Action Direction, Animation, 3D Rendering

Brand: Oreo

Agency: Saatchi & Saatchi Düsseldorf

Production Agency: Publicis POP Studios

Production Company: Trizz Studio

Creative Director: Marcel Hita (Hitabarity 3D)
Senior Producer: Jesús Rubio
Executive Creative Director: Oriol Puig
Head of Production: Simon Bath
Executive Producer: Chris Vulpi
Producer Assistant: Kasia Foremski
3D Lead & Photogrammetry: Oriol Mayolas
2D Lead: Mikel Gómez
3D Artists: Lucas Giraldez, Nick Zieroff, Alex Petrovsky, Marco Bergstein, Ferrán Sellarés, Giovanni Muro, Void Logic, Tamas Solajos, Dani Guixa.
2D Artists: Carlos Arandía, Jorge Febrero, David Martínez
3D Scanning Assistant: Nacho Conesa
Food Stylist: Yolanda Llamas
Mock Ups: Carles Fuste
2D Retoucher: Xavi Carreras

Studio Shoot
Director: Marcel Hita (Hitabarity 3D)
Director of Photography: Sergi Iracheta
Camera: Antonio Urquijo
Video Assistant: Nacho Conesa
Gaffer: Paco Román
Art Direction: Katerina Mileva & Laura Ibáńez
FX Technician: Oriol Tarrida
Production Assistant: Nerea Hernández

Sound Design & Music: Machine Sound